Monday, 1 April 2024

BRAND NAMES 'Riviera'

Brand names and corporate identity is incredibly important. For instance the word "Riviera" is an Italian word that means "coastline", it is not an American word. If I had been advising Meghan on brand names, I certainly would not have recommended that she use a European word with the word American in front of it. 

No Meghan, Europe is not American and nor shall it ever be. "American Riviera Orchard", the length of the brand name is also too long for effective product marketing. Hence, it is two NO's to Meghan and I haven't even started on the product line selections. The initials don't cut it either! 

Meghan is so inappropriate, she thinks she can trade on the back of marrying into the British monarchy. Queen Elizabeth would be furious at her, remember the look that the Queen gave Meghan at the wedding, very disapproving of her. Queen Elizabeth could see straight through Meghan and her ways. 


https://www.express.co.uk/news/royal/1882000/meghan-markle-sussex-shop-american-riviera-orchard

A product line is certainly not appropriate, she is way behind on the timeline when you bear in mind that WEF plan to stop all shipping, all flights and a lot more. 


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